I spearheaded a rebrand for a nationally ranked Taekwondo studio–their current aesthetic and visuals used on their website failed to showcase the talent the studio holds itself. The old website had several issues with user-friendliness, as well as visual disparity and a general outdated feeling that needed to be addressed.
old home page
old home screen
old information page
old information page
MODERNIZING A MARTIAL ART
The new aesthetic refocuses a modern and fresh take on the traditional aspects of the martial art. The gradients implemented take the colors and orientation of the Korean flag and incorporate the colors throughout the new visuals. The photography was redone and re-edited to become a cohesive unit and visually compliment each other and the language of the new website. The interactive elements also push the new website to be more client friendly.
This identity was able to be built out into events hosted through posters and medal designs that worked within the new branding system.
