I worked on a rebrand for a nationally ranked Taekwondo studio, their current aesthetic and visuals used on their website failed to showcase the talent the studio holds itself. The old website had several issues with user-friendliness, as well as visual disparity and a general outdated feeling that needed to be addressed.
MODERNIZING AN ANCIENT MARTIAL ART
The new aesthetic refocuses a modern and fresh take on the traditional aspects of the martial art. The gradients implemented take the colors and orientation of the Korean flag and incorporate the colors throughout the new visuals. The photography was redone and re-edited to become a cohesive unit and visually compliment each other and the language of the new website. The interactive elements also push the new website to be more client friendly.