A brand guideline designed for øütmatch!d music, starting the brand identity from scratch. Building upwards from the grunge theme and darker aesthetics, this musicians branding became very freeform and expressive, and the branded elements followed in this stylization. This was a project for a graphic design course in school, working with a real life client who would be using this newly developed brand in their own company and work.
Creating a fully flushed out brand identity and instructions for further usage as well as mock-ups for merchandise and potential future possibilities.
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